1958 – I was a brainchild of Oskar J. Kambly, created at a time when salted cocktail biscuits and snacks were still unknown. The new technology developed by Oskar J. Kambly for producing light and crispy biscuits made it possible to realise his vision of a bite-sized snack. The idea of a fish-shaped snack biscuit came to him on the birthday of his wife, whose astrological sign was, appropriately, Pisces. And since the only quiet time in the entrepreneur’s busy day was when he was shaving in the morning, this was the very moment when I first entered his thoughts. Work started on my design that same day: a mould was produced and a first prototype baked. I was named “Goldfischli”, which is Swiss German for “Little Goldfish”. In no time at all I became a pioneering new product on the Swiss food market – a fun, bite-sized, fish-shaped, light and crispy, snack.
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![1959](
javascript:changeProduct('/media/982/1959.png','<strong>1959</strong> – Oscar J. Kambly had the brillant idea to market me worldwide under the "Goldfischli" name, which means "Little Goldfish". In no time at all he created a global network of partnerships. Soon I was available in 17 countries, always with the same distinctive appearance and taste.','link_1959');
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![1983](
javascript:changeProduct('/media/991/1983.png','<strong>1983</strong> – A new look for what is now a family of five. I reamin the original "Goldfischli", my new brother and sister "Goldfischlis" are Cheese, Caraway, Paprika-Tomato and Herb.','link_1983');
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, caraway bretzels, poppy seed rings, salted sticks, cheese wafers and salted almonds.','link_1984');
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